About our ‘Look Before You Book’ campaign

‘Look Before You Book’ is a PSA public awareness campaign, encouraging people to look for the Quality Mark to check that their practitioner is on an Accredited Register. 

 

It focuses on counselling and psychotherapy, private baby scans (sonography) and non-surgical cosmetic procedures, helping consumers recognise the PSA Quality Mark and make safer choices when booking private health and wellbeing services.

 

The campaign is being rolled out across a range of channels, including content creator partnerships, media coverage, digital advertising and outdoor advertising. Activity will launch at different stages, helping us reach people when they may be researching or considering booking a service. We will update this page with new campaign content and resources as they become available.

Quality Mark logo

Working with content creators

We are working with six content creators to help bring the Look Before You Book message to different audiences across social media.

Each creator will share content encouraging people to check who they are booking and look for the PSA Quality Mark where it applies. Their videos will be released throughout August and early September, and we will add them to this page as they go live.

Meet the creators and explore their content below.

  1. Dr Amir Khan - doctor and health communicator
  2. The Modern Midwife - midwife and educator
  3. The Cosmetic Consult – skincare brand founder and podcaster
  4. A Mother Place – postnatal educator and author
  5. Joshua Fletcher – anxiety therapist and author posting on Instagram and TikTok
  6. Cici Coleman - confidence coach and TV presenter

Disclaimer

Views expressed by campaign partners are their own and do not necessarily reflect those of the PSA.

Reaching more people via digital channels

We are also running targeted advertising across Facebook and Instagram to raise awareness of the importance of checking that health and wellbeing practitioners are on an Accredited Register.

Our adverts focus on three key areas - counselling and psychotherapy, non-surgical cosmetic procedures and private pregnancy scans. Using clear, accessible messages, we aim to encourage people to look beyond reviews and recommendations, check their practitioner's credentials and make informed choices about their care.

Below are examples of the digital adverts being used to reach audiences across England and Wales.

The regulation safety gap

New research commissioned by the PSA reveals consumers spend almost as long researching a hotel stay as they do a private baby scan clinic, with 1 in 4 not considering safety checks when booking appointments.

Find out more about what the research revealed

75%

believe therapists are legally regulated

36%

sold by 5-star reviews on social media

24%

do less checking when looking for a last-minute slot

53%

of 18-24 year-olds believe aesthetic practitioners are regulated

Visit our campaign landing pages

Our dedicated Look Before You Book campaign landing pages provide tailored information for people considering counselling and psychotherapy, private baby scans or non-surgical cosmetic procedures.

Each page explains why it is important to check who you are booking and how the PSA Quality Mark can help you make a safer, more informed choice.